Contrary to popular belief, a good website is hard to come by. Web design is a lot more than making a page look pretty. In fact, if you ask any experienced web designer, they’ll tell you it’s functionality first – aesthetics second. On that note, we wanted to talk to you about some useful web design tools, tips and tricks that could help you transform your website for the better.
1. Best Web Design Tools
As far as web design tools go, we wanted to focus on the most useful and most popular ones. So, in no particular order, here are some web design tools that you should check out.
- Adobe Spark
- Adobe Photoshop
2. Make Functionality Your Priority
What many don’t seem to realize any website is not better than no website. A buggy, non-responsive, ugly website is worse than having no website at all, and according to Webdesign Agentur Regensburg, the money you’ll save by not hiring a professional web designer won’t even come close to all the money you’ll lose because of a lousy website.
3. Keep Navigation Bar Simple
A website should be clean and simple. The last thing you’d want to do is overwhelm your visitors with dozens of elements. Instead, you’ll want to go as high as seven different navigation elements or even less. You may expand on each one with subcategories, but keep them simple, as well. Also, make labels as brief and straight-to-the-point as possible.
4. Use CTA Buttons
CTA button can make a world of difference for your website, especially if your website is an online shop. According to several studies, a CTA button can boost your conversion rates by over 30%, which is nothing if not a significant boost. Naturally, you’ll have to make sure your CTA buttons are actually good, meaning they’re the right size, shape and colour, as well as adequately labelled.
5. Don’t Forget About Share Buttons
If you can’t share your website or content that’s on your website on any social media – what’s the point of having a website in the first place? An average person spends around 2 hours on social media each day, and that’s just something you have to capitalize on.
6. Don’t Forget About The Negative Space
Negative space is the space between the elements of your website that doesn’t contain any information, nothing more than a blank space. However, just because there’s nothing in it doesn’t mean that negative space isn’t important. In fact, negative space is one of the most important aspects of web design, as it helps create balance and visual hierarchy.
7. Choose Your Colours Wisely
There is a whole science behind colour theory in design, but we won’t go too much into detail since you’re pretty much aware of what we’re talking about. Essentially, you wouldn’t colour your OK button red and your Cancel button green, would you?
There are so many things that you can do to improve your website, but as far as we’re concerned – these are the ones you should start with.