Digital marketing is one of the best ways to reach out to people who are far out of our reach. Be it due to actual geographical distances or simply not being part of our usual marketing procedures. That’s why a good digital marketing plan can change our business’ engagement significantly. Of course, for it to be successful it has to be well done too.
That’s why we want to make sure each and every campaign we start in the field of digital marketing is as effective as it could be. If it isn’t, we may lose money from the investments we made to begin the campaign in the first place. That’s why we’ve compiled a list of some telltale issues that will help you get a much better marketing plan going.
1. The Return Of Investment isn’t as good as it could be
Among the key reasons we invest in any sort of marketing or other promotional material is profit. This rings true for digital marketing as well. While we may end up with the maximum profits from our investments or at least mostly achieve our goals, there’s a chance our expectations don’t end up being met.
In this case, we are losing the potential returns and aren’t getting as much as we could from our digital marketing. It may even show that you need a different digital marketing agency. It pays to check out shat some of the better agencies offer and for what price, in order to decide which agency is going to give us the best ROI. For a quick glimpse into usual offers, we suggest checking the best marketing agency in Australia whose website can provide some questions and answers for your digital marketing.
The overall way of discerning how well your ROI is doing is by checking how much money on average does it take for you to acquire a customer. This is called cost per acquisition, or CPA for short, the purpose of it being to measure whether you are overpaying for the effects of your digital marketing.
2. Compare the CPA to other campaigns
As we’ve mentioned above, CPA plays an important role in helping you get a good look at the figures and results of your marketing activities. The more customers you get and the less money you pay for them, the better the CPA will be. Don’t forget to bring in other marketing figures.
If a certain campaign is underperforming while others do well, there may be something off about it. If the said campaign is a digital marketing one, it could be ample time to get a new digital marketing plan.
3. Social media approach is underwhelming
The age of social media gave companies and businesses a much easier location for advertisements and overall engagement with potential customers. Constant and reliable marketing on any of the social media is a key way of appealing to new customers as well as reaching out to demographics you still hadn’t engaged.
However, nothing guarantees success even if the benefits of engaging on said media are there. If our brand’s social media accounts aren’t performing well in terms of engagement or are failing to reach out to customers properly, we may have some issues on our hands.
The first reason for this occurrence could be the inadequate personalization of the brand’s social media account. The approach could be too dry and formal, without any significantly enticing posts being made. The tone of the messages could be lacking in energy, making it easier to miss when scrolling down the timeline. Overall, the cause of poor social media engagement will often be a lack of a proper brand image. Without it, it’s a lot easier to showcase ourselves and garner traffic. Digital marketing plans that don’t include building a brand’s image on social media aren’t too good and should be changed up.
4. Low traffic
This issue is tightly tied to the social media one but may extend to just about any campaign be it emails, forum posts, links, or whatever else. Lack of traffic means that despite engaging people on these other online places we don’t see many of them on the site itself. This means we’ve failed to entice them into the last step before becoming customers, which is seeing what our business has on offer firsthand.
Lack of traffic may be caused by our website not being advertised properly, being left out of social media posts or only occasionally mentioned. The other effect may come from the site itself being dull-looking or unintuitive to navigate. Even when people visit the business’ website, it’s unlikely that they’ll stick around making our visitor numbers drop rather fast. In these situations, your digital marketing approach needs to focus on spreading the links to your website in any online engagement and upgrading the website itself to be as effective and intuitive as possible.
5. Traffic is there but conversions aren’t
Of course, even if we attract traffic there’s one step left before sealing the deal and actually getting a customer from our marketing endeavors. This being the conversion from a visitor to a customer. While people may be interested in the items and services on offer, frequently visiting our website to check out new additions to our catalog, they aren’t customers quite yet.
It’s to be expected that a person deeply interested in some items on our offer will eventually order something but we want to make sure to capitalize on it before their attention dissipates and they leave the website entirely. Another thing we want to make sure we are doing right is actually encouraging purchases rather than keeping the entire website or storefront static.
Lack of conversions usually comes from a lack of special offers or other enticing events on our website and in our stores. These should be occasionally included due to them being a great way to get those people who are on the edge of becoming customers finally cross into actual paying ones.
6. Campaigns don’t have enough time to be established or executed
The key change you should consider, if all the other ideas are in place, is to give your campaigns more time to get executed. While the other failings may have their own, unique causes, one of their mutual causes is having no time to get fully established. You may be overestimating the speed of these actions and should consider adding a loose time limit on both coming up and executing the digital marketing plans.